Chef Javier Plascencia, celeb guest chef, Ambassador of Baja Cuisine, Mexican George Clooney... all these are tags for the laid-back, super chido chef who claims Tijuana and San Diego as home. The chef everyone loves to hang with and cook with has come up with one new, cool project touting both sides of the border like usual.
Chef loves a good Dirty Martini but he says can’t have more than a couple on a hot Valle kind of day so he came up with a solution. Why not make a Dirty Martini Beer? Javier chatted with his buddies at Bitter Brothers Brewing Company about the creation and after much deliberation decided that they were up for the challenge.
Bitter Brothers Brewing Company thought it would be a good idea to hook up with a Baja brewery to assist in the test brew for the delicate and complicated brew so thatChef could swing over, taste things, get a feel for the beer during the process and put his stamp of approval on things when needed. The brewers and owner from Bitter Brothers and Cerveceria Transpeninsular and Chef Plascencia spent countless hours in “R & D” ensuring they got the flavor profiles down and sourced the right ingredients for the Martini brew. After concocting a suitable base and bit by bit adding the botanicals and additional flavor boosters to the process, the team came thru with a perfectly crisp, slightly briny beer that hit the spot for the balance of what Chef Javier was looking for. As an homage to one of the murky legends of the Martini origins, Chef Javier named his beer the MARTINEZ.
The Valle Food & Wine Festival returns for it’s 2nd year to Baja at Finca Altozano in Valle de Guadalupe. The sleepy valley of wine makers and chefs is making noise across the globe with mention of it’s exquisite landscape for the rising food scene, wine masters, olive oils, and more. On the weekend of October 5th & 7th, 30+ renowned chefs from the U.S. & Mexico plus 25+ wineries will tantalize your tastebuds. Pre-sale tickets start at $125 pp and increase at the door. Cur8eur and VFWF have partnered to give you a nice break on that ticket by using CUR8EUR as a code for 15% off the ticket price but get ’em soon because there are a limited amount.
Live music, craft beer and pop-up shops will add to this exquisite festival event set surrounding the vineyards of Magoni Wines. See the full lineup below.
For more info, visit the website & follow their Insta @vallefoodandwinefest. See the lineup below.
San Diego to Valle de Guadalupe MAP LINK
October 5th, the festival kicks off with a VIP Fundraiser Chef Reception event held at Chef Drew Deckman’s wood-fired campestre restaurant, Deckman’s in El Mogor. The event will feature an exquisite dinner with wine, food and beer. 5:30pm – 9pm
October 6th, the main event of the weekend will be filled with bites from the chefs, book signings, winemaker introductions, a craft beer garden. Children under 10 years old are free with paid, adult admission but only until 9PM. After that, it’s adults only. 4pm – midnight
October 7th, De la Calle al Valle, at El Kiosko, will host food trucks, urban street food legends and more to give you one last taste of Valle before the weekend ends. 12pm – 5pm
Cheers! See you in the Valle.
Hello, my name is Marie. I am a public image and brand personality advisor by day and weekend wanderer. This is my space, where I post about weekly fresh ideas, interviews with interesting folks, my journeys, the wonderful events in my beautiful corner of the world and the food of the region which is gaining in its recognition of San Diego, Tijuana and Valle de Guadalupe. Enjoy!
Feel free to send me messages via instagram at @sheeatsshetravels Cheers!
