It’s a new year and 2011 is going to dish out some tough competition for donor dollars. Here are a few things to consider for your organization’s strategic plan. So read on and put pen to paper for the social good.
#1: What percentage of time is spent on donor cultivation and special events?
For many organizations, this is a hard question to answer. DO NOT consider them one in the same. They are very different. If more than 25% of your position is consumed with Special Events, it is time to seriously consider outsourcing these duties to a reliable event planner WITH A TEAM. I cannot stress the “WITH A TEAM” part enough. Event planners that employ a team of people to manage an event; gala, run, festival, are able to save your charity money in the long run. Think about it. If your marketing/development position and additional staffers are putting a chunk of their efforts in events, that essentially means you would need to include the portion of each staff member’s salary to the event budget for an accurate net profit number.
By freeing up the staff of most of the event duties, it allows staff to cultivate donor relationships which is the true most productive mechanism for the survival of a non-profit organization.