San Diego

The General Store; Grand Opening and Celeb Chef Graham Elliot

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A new retail spot in North Park is opening up next week with a grand ole party of culinary industry people including Celebrity Chef, Graham Elliot. The General Store specializes in work wear and street wear that appeals to the casual, dapper crowd.

The clout of the culinary industry has been on a sharp rise in the last five years making the profession a part of the cool kids club of hard working people striving for creating great food, great experiences and for some, great stardom. It isn’t surprising that a store such as this chose the trendy, hipster neighborhood of North Park to plant its roots.

On Monday, November 16th from 7PM – 9PM, attendees of the General Store’s Grand Opening will join San Diego’s culinary who’ who for a soiree and have the opportunity to chat and get a signed copy of Graham Elliot’s new book, Cooking Like a Master Chef.

Bites will be served from The Carnitas Snack Shack Food Truck who’ll roll up in its hometown hood. guests will also enjoy complimentary brews from Duck Foot Beer and Robert Hall Wines. Guest list is VERY limited so sponsors, Chef’s Roll suggests you sign up ASAP for the invite. 

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