Profiles | Texting for Good… TexTango Hits the Mark
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Tags: app, business, charities, highlights, mobile marketing, profiles, social good, techonology, textango, texting
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So when you are talking about an average of 30-40 texts being sent and received per day to cell phones across America, you can clearly observe that this poses a plethora of opportunities for the mobile market. (This average does NOT include teens thru 24 yr. olds. Their numbers are MUCH higher.) Local San Diego-based company TexTango has concocted a social good way to use your text messages that you are going to LOVE.
In a nutshell — you become a brand champion with each text you send by creating a signature (just like in your emails) that touts the charities/organizations you support. This gives charities more visibility without marketing costs hitting their operations budget. Instead the messaging goes to audiences with a personal connection to someone who supports their organization.
Last week we had a few minutes with TexTango Founder, Shervin Erfani, who shared some quick explanations about the app and how mobile marketing tool works.
What inspired you to create TexTango?
I began TexTango as a pet project after I saw how effective the Obama Presidency was in raising awareness through their campaign. Shortly after, the Haiti earthquake hit and micro donations were so powerful in raising millions of dollars and the audience was broadened to include a younger base of people who could contribute to the greater good. TexTango allows the non-profits to reach a demographic they could never reach before.
Who is using TexTango now?
One of the non-profits we are working with is Father Joe’s Villages. What they told us was throughout their history, they have done the same thing over and over again (to raise funds). They raised money through events and physical mailers and both those activities are very expensive. Not only is the direct mail not a green option but it is meant for a very select audience of those 40+ of age who still open and read their mail regularly. The youth are getting their information digitally. Our app allows Father Joe’s Villages and other organizations to tap into a completely different demographic which they have never had contact with. This is not a replacement but rather an adjunct to their marketing strategy. Mobile is not an option anymore but a must as part of what you do.
Charities are vying for dollars from the same pool of donors in San Diego but TexTango allows the visibility to expand beyond the local area. How is it that TexTango is different from posting a message on a charity’s Facebook Page for messaging and visibility?
We are allowing people to share their support as a signature line to create awareness. If a person “likes” a charity’s Facebook page, the messages simply filter into an individual’s timeline and the charity just hopes that the supporter will share the message with their “friends” for more visibility. With TexTango this isn’t the case. With each message an individual sends, a supporter is able to include a signature line that tells their contact, “Hey, this is an organization I am passionate about and support!” and it is a one-to-one, friend-to-friend, personal connection which is invaluable.
How do charities receive donations with TexTango’s model?
Besides creating awareness to a wider audience that in turn increases the number of potential donors, companies of any size are able to sponsor texts as part of their marketing budget while still supporting non-profits. For instance, say the Humane Society of San Diego creates a TexTango page and has 5000 subscribers/supporters who send 100 text messages per month which include the Humane Society signature. That is 500,000 opportunities for people to see the Humane Society via a personal friend. Humane Society can now approach a big-box pet store or a local small business and ask them to sponsor a specified number of texts within their budget which they can use as a tax right off as opposed to donated in-kind goods. It’s a win-win.
Is TexTango an app or does the messaging come directly through cell providers?
It is an app that is currently available on Android. We are creating an iPhone version which will be a totally different interface. The app is free and is of no additional cost to the consumer to use it nor is there any cost incurred for the non-profits to create their pages for their supporters.
To learn more about TexTango, its benefits and how you can do more to support the causes you care about, visit TexTango.com